2.3 Direct factors affecting attractiveness 

The data in Table 11 shows that teachers put “television lacks expression” in first place; on the other hand, students rank lack of relevance as the primary factor.

Table 11: Direct factors affecting the attractiveness of teaching videos

3. Strategies to Enhance Attractiveness

3.1 Selection of teaching content 

Most of the teachers and students believe that teaching videos should place more stress on teaching important or difficult points (see Table 12).

Table 12: How do the teachers and students choose teaching videos?

3.2 The types of teaching videos selected 

The data in Table 13 shows that nearly three quarters of the teachers and more than half of the students prefer programmes like “CCTV Lecture Room”.

Table 13: The types of teaching videos selected by the teachers and students 

3.3 Preference for lecturers

The teachers prefer ordinary teachers who are good at lecturing and specialists from open universities who are influential in this subject. On the other hand, the students prefer high-level or influential specialists in the subject to give lectures. See Table 14. 

Table 14: Preference for video lecturer among the teachers and students