Humanities

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School of Humanities

The School of Humanities of the Open University of China (OUC) was founded on 17 July 2018....

Undergraduate Programme

Advertising

The Advertising major (undergraduate) was founded in 2006. Advertising (design and production) was launched in 2012. In 2019, it was rated as a key continuing education major in Beijing colleges...

Chinese Language and Literature

Chinese Language and Literature has three levels: junior college, junior college to undergraduate, and undergraduate starting from high school. The major for the junior college level is Chinese Language and...

Advertising Design and Production

This major is designed to cultivate graduates adapted to the needs of socialist market economy development, who have all-round moral, intellectual, physical, and artistic development. They should have a high...

Communication and Planning

The Communication and Planning major (designed for junior college students) has been adjusted and transformed on the basis of the original Advertising major (oriented towards marketing communication) (designed for junior...

Chinese Language and Literature

Chinese Language and Literature has three levels: junior college, junior college to undergraduate , and undergraduate starting from high school. The major for the junior college level is Chinese Language...