Recently, the third Xindao Cup National Digital-marketing/New-retail Skills Competition for national higher vocational colleges was held at Tianjin Open University (Tianjin OU).

Its theme was Digital and Innovation Empowerment. It was sponsored by the China General Chamber of Commerce, organised by Tianjin OU, and given technical support by Xindao Technology, and was an important way for Tianjin OU to promote skills training for the digital economy.

More than 80 teachers and students on 16 teams from 10 higher vocational colleges, including Tianjin Modern Vocational Technical College and Tianjin City Vocational College, participated in the finals.

After the main competition, a forum on Integration and Collaboration of Industry and Education via Digital Marketing, along with the finals and the closing ceremony, were held on the Haijiaoyuan campus of Tianjin OU. Jiang Xiaoyan, general manager of the Xindao Technology branch in Tianjin District, Zhang Zongwang and Liu Jinming, president and vice president of Tianjin OU, and other leaders, as well as participants and coaches, attended the activities.

After the ceremony, Tianjin OU signed a strategic-cooperation agreement with Xindao Technology, and the leaders granted certificates and trophies.

By Tianjin OU