YUE Qiaoyun, Han ethnicity, is a student majoring in Business Administration at Beijing Open University (Pinggu Branch) in the spring of 2023. She serves as a deputy to the National People's Congress (NPC) and the Chairperson of Beijing Lyunongxingyun Fruit Production and Sales Professional Cooperative Society.

YUE is from Liujiadian Town in Pinggu District, Beijing, an area renowned for its peach production. In 2016, she resigned from her job in downtown Beijing and returned to her hometown. Using her knowledge and expertise, she helped local farmers grow and sell peaches, pioneering a "Technology + Ecology" approach to achieving common prosperity through the peach industry.

After returning home, YUE established a smart agriculture cooperative and launched an "Internet Plus Peaches" marketing model. But she didn't stop there. Recognising that sustainable change requires skills transfer, she began training farmers in live-streaming sales—turning traditional growers into digital-savvy entrepreneurs.

YUE's vision extends beyond digital marketing. She recently established a "Science and Technology Courtyard" with nine researchers, introducing projects that sound more suited to a tech startup than a rural farming community: doctoral farms, smart agricultural parks, and demonstration bases for premium peach varieties. These initiatives serve a practical purpose: improving peach quality while opening new pathways to prosperity. By bridging the gap between agricultural research and frontline farming, YUE ensures that innovations don't stay trapped in academic papers but actually reach the farmers who need them.

"This year, I have focused on preparing two suggestions, both stemming from frontline needs," YUE candidly shared. The first suggestion advocates for advancing policies supporting agricultural socialised services, enabling farmers to access professional services in technology, logistics, and sales. The second one calls for continued support to genuinely integrate rural tourism with study and research programmes.

"As an NPC deputy, I will continue to deeply engage in agriculture and rooted in rural communities, working alongside fellow villagers to grow our peaches even better. Using 'Peaches Plus Technology,' I wish I could contribute to rural revitalisation!" YUE said with deep emotion.

Source: Xinhua Net, People's Daily Overseas Edition

Beijing Municipal People's Congress

Published: 13 March 2026