Liu Wengang, a Doctor of Management, is a professor and masters supervisor at the BTBU Business School. He is the chief lecturer for the Fundamentals of Management course. He is devoted to the disciplinary study of the fields of business management, business internationalization, business acquisitions and mergers, and brand management.
He has published over 30 academic papers for key Chinese economics and management journals, along with academic monographs such as A Study of Economic Globalization and the “Go Global” Strategy of Chinese Enterprises, A Study of Competitive Edge Transder in Business Acquisitions and Mergers, and textbooks including International Marketing Management and Modern Business Management Methods. He has also organized and participated in five scientific research projects at above-provincial level, of which the 2002-2003 Research on the International Management Strategy of Chinese Enterprises in the Era of Economic Globalization was funded by the National Social Science Fund.